It is with great pleasure that we welcome you to our Diamond Boutique website. Diamond Boutique was established in 1983 through the determination and perseverance of Nasser and Mali Digius, It is a family-owned and operated business and has been since its inception. In October of 2007 we completed construction on our brand new location. A 3000 square foot showroom located in the coastal community of Del Mar, California. Our goal was, and still is, to provide the San Diego community with exquisite custom-designed jewelry accompanied with unparalleled customer service. For the past twenty-seven (27) years, we have strived for this ideal on a daily basis and believe it is the primary reason why Diamond Boutique has such a loyal, dedicated client base. We hope to continue this tradition online with our e-Commerce website. The faithfulness and trust of our customers is due to three (3) core elements that drive our business: customer service, education, and professional integrity.
Diamond Boutique has established a valuable reputation in San Diego not only due to the services we offer but also the way in which we offer those services. Our esteemed reputation is based primarily on the fact that we offer a warm, welcoming shopping environment that draws our clients in to our circle of family and friends. The satisfaction of our customers means everything to us in our business. Therefore, whether our customers seek custom designed jewelry or simply the opportunity to browse and sip a soothing cup of tea, we aim to make their experience an enjoyable and memorable one.
Part and parcel of providing the highest level of customer service possible in educating our clients about the jewelry they are purchasing. Diamond Boutique takes great pride in the fact hat we have an educated and skilled sales staff. In addition to our twenty-seven (27) years of experience in the retail jewelry industry, we have three GIA Graduate Gemologists on staff.
Customer service also includes the exceptional jewelry which we offer our clients. We are proud to be the exclusive distributor for EightStar Diamonds in San Diego, recognized by De Beers and the Gemological Institute of America (GIA) as the most precisely cut diamonds in the world. In addition, we represent many distinguished luxury jewelry brands such as Andrea Lieberman for Mouawad, Catena Watches, Furrer-Jacot, Dora Bands, Heidi Klum for Mouawad, Judith Conway, Mark Schneider, Michael Bondanza, Mouawad, Polanti Watches, Verrgano and many more. Diamond Boutique also designs and creates its own diamond engagement and wedding rings, earrings, bracelets, and precious and semi-precious gemstone jewelry.
After twenty-seven (27) years in the San Diego business community, Diamond Boutique has grown increasingly involved in the issues that matter to San Diego. By way of example, Diamond Boutique donates to such causes as the San Diego Blood Bank, the YMCA Boys & Girls Clubs, local high school and elementary schools, the Caner Coping Center, Rady Children’s Hospital, the St. Vincent DePaul School and many other worthy organizations.
Through its long-standing reputation within the San Diego business community, Diamond Boutique has also established a number of alliances with other businesses to provide our customers with a higher level of service. These include alliances State Farm Insurance, Farmers Insurance, Jewelers Mutual who recommend Diamond Boutique as a preferred jeweler for their jewelry replacement programs. With respect to Diamond Boutique’s involvement in the jewelry industry, we are members of Jewelers of America, the Jeweler’s Vigilance Committee, GIA Alumni Association and an AGS certified store.
Diamond Boutique is a member of an elite society
What is the American Gem Society?
The American Gem Society™ was established by early pioneers in the jewelry industry over 70 years ago. The American Gem Society is a not-for-profit trade association of fine jewelers, designers, and appraisers in North America. AGS members are dedicated to consumer protection, ethical business practices, and the development of superior gemological skills and knowledge.
Today the American Gem Society is comprised of nearly 1,300 retail and appraisal members and nearly 2,000 individual titleholders: Registered Jewelers, Certified Gemologists®, and Certified Gemologist Appraisers, and Independent Certified Appraisers – the elite of the jewelry industry.
The most knowledgeable professionals in the business
In order to become a member of the American Gem Society™, Diamond Boutique first had to meet the stringent criteria:
American Gem Society™ members must:
Have an exceptionally high level of gemological knowledge. This includes successfully completing prescribed courses an classes in diamonds and colored gemstones.
Have an exceptionally high level of gemological knowledge. This includes successfully completing prescribed courses an
classes in diamonds and colored gemstones
Posses a reputation for unquestioned integrity and must conduct business to enhance the confidence of the public.
Demonstrate sincere interest in ethical business practices and exemplify this belief.
Be a retail jewelry or independent appraisal business that has been established for at least two years with demonstrated financial stability.
All titleholders must be certified every year.
The highest code of ethics in the industry
Unfortunately, many jewelers don’t have the credentials and training to make your jewelry buying experience a memorable one. There’s only one secret to buying jewelry – buy from a reputable, experienced, respected, and credentialed jewelry professional who is a member of the American Gem Society™, like Diamond Boutique.
You’ll have peace of mind knowing that as American Gem Society titleholders, we are educated, tested, and reaccredited annually. We have the equipment on site to help you understand all the factors that determine a gem’s value. And, most important, we are committed to promoting the highest ethical standards in order to give you confidence and satisfaction.
When you put your trust in a member of the American Gem Society like Diamond Boutique, rest assured that you’re working with a consummate professional who adheres to the highest standards of the jewelry industry.