Color treatments used to be a large part of the artistry of a photographer. We originally created our own Pop look here at True. However, times have evolved and there are so many color presets/filters available. Many looks and feels can now be created much easier. What we feel really separates a photographer's talent is their eye, unique compositions, poses and expressions. It’s the ability to anticipate moments, along with the technical ability to photograph under any condition. The reality is that, these days, everyone has a great camera and access to presets. What you are ultimately investing in is "everything else". You can view our website under these different color treatments.