Love Benefit Thanks and a Video

By, September 01, 2015

Over the past few weeks, we’ve been showcasing many of the vendors we love working with, and those who sponsored The Love Benefit event. This event was held on June 2, 2015 at the beautiful Morgan Run Club & Resort in Rancho Santa Fe. There were over 300 in attendance, with a silent auction, live music from The Mar Dels, amazing drinks and cuisine, and a surprise appearance by our company’s founder, Aaron Feldman. It was an incredible evening, and it could never have happened without the love and support of everyone involved.

To enjoy highlights from this event, check out this awesome video by local videographer Taylor D’Apice

We would also like to thank the wonderful contributors and volunteers who helped to make this event so extraordinary.

Silent Auction / Opportunity Drawing Contributors

Alfie Design
Allett (The Original Thin Wallet)
BCA Radio (Mighty 1090AM)
Brie Does Makeup + Hair
Caitlin Pannese – Gymboree Play & Music
City of Del Mar
Classic Filmworks
Coronado Island Marriott Resort & Spa
DiningOut Magazine
El Cerrito Veterinary Hospital
Elite Image Limousines
Flowers by Annette Gomez
Hilton San Diego Bayfront
Hyatt Regency Indian Wells Resort & Spa
Hyatt Regency Mission Bay Spa & Marina
Isari Flower Studio + Event Design
La Valencia
Lauren Sharon Vintage Rentals & Design
Manchester Grand Hyatt
Marriott Marquis
New Belgium Brewing Co.
Nick Weiss Music
Orfila Vineyard & Winery
Pamplemousee Grille
Paradise Point Resort & Spa
Rancho Valenica Resort & Spa
Rolls Livery
San Diego Marriott Del Mar
Spa Velia
Sweet Cheaks Baking Co.
The Dresser Bridal, Inc.
The Foto Box
The Pearl Hotel
The University Club
Union Kitchen & Tap
Vitagliano Vineyards & Winery at Lake Oak Meadows
Waters Fine Catering
WOW…Your Beauty Concierge
Mayer Studios
A Little Scene Flip Books
Pixster Photo Booths
Caprice Strings
Sound Prodigy
Scott Schindler
Chelsea Bartholow



Amanda McPhail (Creative Affairs, Inc)
Amy Ulkutekin (First Comes Love)
Annette Gomez (Flowers by Annette Gomez)
Anseth Richards
Billy Economou (True Photography)
Chauncey Cannon (Creative Affairs, Inc)
Cheryl Nguyen
Cheyne Whitney
David Cutler (Events By DJ David Cutler)
Dustin Hardin (True Photography)
Hillary Boyd (The Knot)
Jessica Neibauer (Creative Affairs, Inc)
Jill Sanger (True Photography)
Julia Bagunu (Events Inspired)
Kathy Wright (Kathy Wright & Co.
Kristin Garuba (Kristin Garuba Events)
Kristin Quick (Intimate Ceremonies SD € Wedding Officiant)
Laura Lambillotte (I Do….Weddings & Events)
Lindsay Cross (I Do…Weddings & Events)
Lisa Lippe (Details Defined)
Lisa Storey (True Photography)
Lynsey Swiderska (True Photography)
Marisa Lara (Seven Stems)
Meghan Whitney (True Photography)
Melissa Barrad (I Do…Weddings & Events)
Nan Grenier (Classic Filmworks)
Pilialoha Estall (Creative Affairs, Inc)
Quinn Artiaga
Rachel Peniche (Plan It San Diego)
Sabrina Cadini (La Dolce Idea)
Sharyl Hess
Stephanie Muse (Creative Affairs, Inc)
Stephanie VandenBerg (Events Inspired)
Vanessa van Wieren (Alchemy Fine Events)
Voytek Swiderski (True Photography)
Will Chitwood (Dancing DJ Productions)


Local ‘Love Benefit’ Lives Up to Its Name

By, June 04, 2015

Written by Aaron W., Vice President of True Photography and Aaron Feldman’s lifelong friend (over 37 years!)

He wasn’t supposed to be there. No one knew he was coming. But there he was, just two days after his latest Chemo round, standing in front of over three hundred cheering Love Benefit attendees. Looking at the outpouring of support, a clearly emotional Aaron Feldman gave a heartfelt speech that left many in tears.

In December of 2014, just after his 38th birthday, Aaron (our company’s founder) was diagnosed with an extremely rare form of leukemia / lymphoma. He was immediately hospitalized and has since been undergoing intensive treatment through UCSD as part of a three-year clinical trial. When news about Aaron’s Cancer shook the community, the immediate reaction was to spring into action. “We are event professionals, so our natural instinct is to throw an unforgettable fundraising event in Aaron’s honor,” said Amanda McPhail of Creative Affairs, Inc.

Within days, over 150 companies had pledged their services or donations, including sponsors such as The Mar Dels Band, Pizza Port Brewing Company, Bernardo Winery, and ten top catering companies. The resulting event, The Love Benefit, was graciously hosted at the beautiful Morgan Run in Rancho Santa Fe on June 2, 2015. The dress code was “groovy cocktail attire,” and the crowd got into the spirit by wearing vintage and retro-inspired fashions of the 60’s and 70’s Beatles era.

In addition, the event’s silent auction and opportunity drawings showcased more than 50 items and services from the best of San Diego, including staycations from L’Auberge, US Grant and Andaz hotels, memorabilia from former Padre Steve Finley, luxurious packages from Cal-a-Vie Health Spa, and dining at Pamplemousse in Del Mar. Guests also challenged each other to a putt-off, and ladies cruised the party in gorgeous flower crowns, donated by an array of talented florists. Many attendees walked away with nice opportunity drawing and auction prizes, with a portion of all proceeds going to The Leukemia & Lymphoma Society.

Although the majority of the evening was devoted to fun, emotions also ran deep, especially during Aaron’s surprise speech.

“I didn’t know just how many people cared about me,” Aaron said. “Now I actually see it.”

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