Our Founder

Aaron FeldmanMy name is Aaron Feldman and I am the CEO / Founder of True Photography. I started True Photography 18 years ago, after graduating from Brooks Institute of Photography. At first, I began photographing alone. I would shoot events, do the marketing to bring in more business, retouch the images, process the accounting, and build albums. Although my clients were happy, I found that I was spread too thin to accomplish everything effectively. I would start a retouch project and then leave immediately to photograph another event… Then I would come home and have an album to complete. I wanted to produce the highest level of happy for my clients as well as myself, and I realized that big changes needed to be made.

Fast-forward eighteen years, and many refinements. Today, True Photography is made up of a very small, hand-picked team of talented individuals. Not a photo factory. We are people who love to photograph and are dedicated to creating amazing images. We share a common vision of what we feel good photography should be. This has taken years to refine, and we continue to grow together as creative artists. With the technical expertise, and innovative mindset of our team, there are no limits to what we can produce.

It is very important that you see that we are technically savvy, creative, and personable. One great way to show you is to offer an engagement session at our risk. If you love us, then you hire us. If for some reason you don’t love the results, there is no cost to you, and it just is what it is. It is the ultimate way for us to prove our standard of work.

Our style is often described by clients as timeless photography with an edge. Overall, you can expect a healthy mix of candids of you and all of your guests, as well as stylized artistic shots, formals (photographed quickly and professionally), and many details. Fifty years later, you will still feel that your images look amazing, and are free of all gimmicks.

By the time your event arrives, we will have completed all of our preparations. We scout out locations beforehand, and discuss the timeline together to make sure the photography goes smoothly. There are no rookies here – we all have at least 10 years of professional experience and have worked together for many years. While one of us is spending time on candids or formals, the other can be capturing stylized shots, as well as details. We also put together specialized, experience teams for product and commercial shoots.

In addition to our amazing photographers, we have other talented individuals in our group that are key components to producing the super happy results. There is full time customer support, to ensure that your questions are answered quickly. We have two full time in-house retouchers, a studio manager, and a designer to make sure that everything we produce is high quality, and delivered on a timely basis. We are small enough that you will have a very personalized experience, and establish a great connection with us. However, we are large enough that everything can be streamlined for the highest quality. We’re very particular about our work, and promise to care as much about the quality of your images as you do.

My own personal role has really changed over the years, and my entire focus today is to make sure that, from beginning to end, you are more than happy. My own joy is talking with clients who put photography at the highest level of importance, and knowing that we will be the ones to capture their once-in-a-lifetime moments. If you cry because you are so touched by your images, then we did our job well.

I look forward to talking with you!

Aaron Feldman
Founder / CEO, True Photography